Water efficiency and behavioural innovation

The Challenge

One of Ofwat’s common performance commitments for PR19 is for UK water companies to lower their customers’ per capita consumption (PCC). PCC describes the average amount of water used by each person that lives in a household property (litres per head per day). In line with this, Northumbrian Water plan to reduce their PCC from 150L to 110L. They are seeking both novel technologies and behavioural innovations to provide ideas that will help them to achieve this target.

What we did

The Water Hub has developed two streams of work to address this challenge:

The Water Hub’s Water Dragons package, includes a series of business support events culminating in a Future Water Association’s ‘Water Dragons’ heat. ‘Water Dragons’ provides a platform for organisations to showcase their innovations, to a panel of water sector specialists, with a view to providing novel solutions to water industry challenges. The Water Hub’s heat will have a joint theme of Water Efficiency and Behavioural Innovation. This work stream’s events include:

  • A panel discussion featuring Carmen Snowdon, Head of Water Efficiency at Waterwise, and FabLittleBag, last year’s Water Dragons winners, on 6th June 2018.
  • Pitch training, in collaboration with the Knowledge Transfer Network, for successful ‘Water Dragons’ applicants, in late September 2018.
  • Two parallel competitions within the Water Dragons heat in October 2018. One for close-to-market innovations and one for proof-of-concept ideas.
  • The top two presenters from the close-to-market competition will go on to the final of Water Dragons in early 2019.
  • For The Water Hub’s proof-of-concept competition, Northumbrian Water have generously provided a prize, so the winner will receive £1500, and the runner up, £500.

Every Drop Counts: reducing water use from 150 L per person per day – The Water Hub and Northumbrian Water will co-develop a scoping document for a business-led challenge. This scope, will call for products, processes and services that can help deliver behaviour change at scale, and a reduction in PCC 150 to 110L. The Water Hub will attend the ‘Every Drop Counts’ sprint at NWG’s Innovation Festival in July, and will feed this into the scoping document, which will be launched in September 2018. The best ideas will be selected from applications submitted between September and December 2018, and be taken forward in one (or more) of NWG’s water efficiency campaigns.

What next

This challenge is live, and results are ongoing. Subscribe to our mailing list, follow us on twitter, or read our news page for the latest updates. If you would like to submit an idea or participate in either strand of this challenge, contact us at innovate@thewaterhub.org.uk